Welcome to “Sport Group Worldwide”
First or nowhere
In sport, you’re either first or you’re one of the losers. As one of the
world’s premier sports marketing agencies, Sport Group Worldwide’s winning
approach will make you a force to be reckoned with.
Innovative
Exciting
Bespoke
The service we offer our clients is almost without limit. For 20 years SGW has built partnerships with some of the leading names in world sport, on the way to creating a business with an annual turnover of more than $650m.
Our extensive network of contacts and impressive buying power mean we’re able to negotiate successfully with rights holders and acquire an amazing range of opportunities at premier global and regional sporting events. Combine this broadcast reach with a diverse DOOH portfolio and it’s easy to see why SGW’s offering is unparalleled in today’s market.
What we do
We work with each client to create a package of excitingly visual televised sponsorship and partnership opportunities, tailored to their specific needs. Clients can promote their message to their audiences through a variety of globally famous sporting events. Assets that we have acquired and can offer as part of a package include media and marketing, team and athlete merchandising rights, and televised perimeter signage at venues. SGW’s three divisions are sports, production and digital out of home media (DOOH) which allow us to work with sporting rights holders to deliver a complete service to our clients:
Sales
Live production during sporting events
Post-event content
Quality sports programming
Using satellite, broadband and wireless networks we can ensure clients’ messages are seen in millions of homes worldwide. Our reach is global and just as in sport, the only limit is your ambition.
Consultancy
Sport’s greatest memories are often of a moment’s genius – the stunning goal, the breath-taking overtake, the shot holed from the bunker – but genius is always built on a solid foundation of preparation.
Strategy. Planning. Development. Without them, genius will only get you so far. Our in-depth understanding of the business of sport, our years of experience and our business network mean that SGW can offer the consultancy you need to make the most of an opportunity when it arrives. Our strategic advice can help you develop the right solution for your own specific business needs, unlocking the potential value in the many opportunities that sport and sporting assets can offer you.
SGW consultancy services include:
Helping brands develop their relationship with consumers
Negotiating sports rights
Supporting and developing an athlete’s career
Developing sustainable sports venues
For example…
Nowhere in the world is the sports industry growing faster than the Asia and MENA regions. Greater affluence, increased government investment and ambitious regional sporting bodies all combine to create opportunities for brands that understand this key marketplace. Not only is sport now a viable career for Asian athletes, this growth has also changed how companies operating in the region view sport as a platform for engaging consumers and communicating with their audiences.
Corporate Responsibility
Our business
Everything starts with how we manage the impact of the decisions we make as a business. Behaving responsibly and ethically is more than just the right thing to do, it also makes sound commercial sense. When your business is sport, why wouldn’t you want to stand as tall as your heroes?
Our clients
It’s important to us that SGW clients know they can trust us. In our book, corporate responsibility includes being able to say that we have offered the best possible service and worked as hard as we possibly can. Where we can, we will use our skills to help clients improve their own CR and develop campaigns that are socially and environmentally responsible.
Our people
We are nothing without the skills, creativity, talent and work ethic of our staff. We want the best people working with us and we know that to attract and retain them we need to treat them properly. SGW therefore aims to provide our people with a work environment that is supportive and stimulating. Which rewards performance, encourages people to work together, and offers the chance to develop skills. SGW is run by a proven and experienced management team whose expertise is the core of our reputation as one the world’s premier sports marketing agencies.
Our environment
Every business has an impact on the environment. We want ours to be as light as possible. We are actively working to reduce waste, emissions and power use in our day-to-day operations. We are always looking to find ways of encouraging green behaviour among our staff.
Our community
Businesses, like sports teams, are at their strongest when they have deep links to their local community. SGW believes passionately that it’s our responsibility to add to the communities in which we operate through active support, volunteering and contributions.
Our suppliers
At SGW we believe it’s not enough for us to behave responsibly: we also want to set an example to the other companies we work with. Because of this, we believe in encouraging our business partners to address their social and environmental impact and to learn from the way we do things. When we make a procurement decision, we won’t just lunge at the lowest price – we want to know a supplier’s ethics and values match our own.